How To Change The World In 5 Steps: Joy Apparel


A few years ago I filmed a little commercial for this incredible t-shirt company. Their mission is clearly stated in their 5 easy steps, but it’s worth mentioning that the people involved are just as wonderful as their message. I got a free t-shirt for my work and I have worn it proudly ever since.

The company is the brain child of Jeff Woodrow. An inspiring man from Toronto who quit his day job to focus on making the world a better place one t-shirt at a time. The idea is so simple and brilliant, yet an idea is only worthwhile if you get up and do something about it. Jeff now spends his days drawing the faces you see on every t-shirt which come from the thousands of submissions he receives worldwide.

Joy Apparel is based on the idea that by wearing each other and our message on our hearts (on the t-shirt), we can learn to love each other and make the world a better place. 5% of the net profits also go to a different charity every month. It really is a simple yet beautiful message.

Check out Joy Apparel here and see how you can share the love. Maybe one day I’ll be wearing your face and message on my heart. Wherever we may be in the world.

A t-shirt Jeff made for a production I was working on called Dog Sees God. Love the yellow.


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